Why does the Ford Freestlye exist?

The Freestlye is getting an update for 2008, and supposedly better than ever.  My question is why?  Why on earth does the Free style exist?  It’s not that it’s a bad vehicle.  Boring, yes.  Bad, no.  It’s just that there doesn’t seem to be any room in the Ford lineup for such a vehicle.  The Edge has the stylish CUV market handled.  The Explorer has the 3-row midsize SUV side taken care of. 

What we really need is a new, exciting Explorer, not a third vehicle in a pretty crowded area.  I think what we’ll see is nothing more than cannibalism within the Ford mid-size SUV/CUV lineup.  Not good for Ford. 

Published on January 31, 2007 in Ponderings

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