Toyota earns $5.01 billion in Q2

Toyota booked their second largest quarterly profit ever in Q2 2007 – a cool $5.01 billion dollars. ( Yep, that’s b-b-billion with a B ). Despite this astounding profit number, Toyota execs aren’t particularly thrilled. Why? Looks like the huge incentives ($4000 on 2007 models) needed to talk folks into buying the hulking Tundra have taken their toll, and hurt Toyota’s bottom line.

Of course, in the grand scheme of things, Toyota made $5 billion last quarter, while GM lost $39 billion. Things aren’t so bad in Toyota’s world, even with the Tundra and quality issues. Crazy when you think about it, isn’t it? GM has used the argument that offering huge incentives on their products was the reason they couldn’t make a profit. Toyota is offering those same huge incentives on their trucks, and they’re still hugely profitable, while GM is bleeding money. Interesting when you look at it that way…

Published on November 8, 2007 in Toyota

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