Mini is proud of their cars – and rightfully so. Even though they cost more than regular subcompacts, they are more. They’re worth more. The drive, the style, the quality… it all adds up to a premium package that people are willing to pay a premium price for.
I have to wonder if there’s a limit to that willingness to pay a premium. I’m talking about the Mini Cooper Goodwood, of course. Named after the Goodwood estate of Rolls Royce fame, this is no ordinary Mini. Rolls Royce is actually decking these things out, with the best interiors that Mini has ever seen.
Rolls quality interior bits are pretty awesome, but there’s the small matter of price. See, the Cooper Goodwood comes in at an estimated $48,000 or so. (US pricing isn’t yet finalized.) When you consider that a plain-jane Cooper starts at $20,100, well…
Pricing concerns aside, I don’t doubt that Mini will find enough buyers to sell out of the Goodwood. Do you?
Mini Cooper Goodwood Edition Gallery