Kia Borrego may be on death row

When it was made public that Kia was introducing an all-new body on frame SUV in 2009, I called them crazy.  Well, sales haven’t exactly been hot, or even lukewarm.  Kia will not be making a 2010 Borrego – which all but promises that the Borrego is toast.

Lots of vehicles arent’ renewed after a single cycle of a few years.  But a single model year?  I don’t remember ever seeing an automaker pull the plug so fast.  That’s just a lot of R&D costs to turn your back on so fast.

On the other hand, let’s face it – people aren’t going to start buying the Borrego in droves.  It’s best to pull off the band-aid quickly, deal with the pain, and move on.  Lesson learned.

Published on December 30, 2009 in Deadpool,Kia

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