When it was made public that Kia was introducing an all-new body on frame SUV in 2009, I called them crazy. Well, sales haven’t exactly been hot, or even lukewarm. Kia will not be making a 2010 Borrego – which all but promises that the Borrego is toast.
Lots of vehicles arent’ renewed after a single cycle of a few years. But a single model year? I don’t remember ever seeing an automaker pull the plug so fast. That’s just a lot of R&D costs to turn your back on so fast.
On the other hand, let’s face it – people aren’t going to start buying the Borrego in droves. It’s best to pull off the band-aid quickly, deal with the pain, and move on. Lesson learned.
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