Jaguar to see auction block soon

No, that’s not official. But what is official is that the British cat lost a whopping $715 million in 2006.  That’s especially staggering when you consider the fact that Jaguar is a very low volume brand – they sold less than 21,000 vehicles here in the US last year.  I’ve been saying it for months, and I stand by it – the sooner Ford can dump the cat, the better off they are.  They don’t need to find a buyer, they need to find someone with deep pockets who will take Jaguar off their hands.  C’mon Ford, do something right for a change.  Via Detroit News.

Published on January 26, 2007 in Auto Industry News,Jaguar