Ford to go Ultimate Lineup

At least their version, anyone. Alan Mulally, Ford’s latest and greatest CEO, plans to drastically cut the number of models the brand carries over the next few years.

“We’re going to have what the customer wants, packaged the way they want it,” Mulally told Automotive News on Friday. Ford vehicles will have fewer options and more standard features, said Mulally.

About dang time, I say. Ford’s lineup is an absolute mess right now – especially the SUV line. What do they have, the Escape, Explorer, Flex, Edge, Taurus X, Expedition, Expedition L. That’s 4 midsize offerings, even if you count the Escape as a compact, which is a stretch at this point. These vehicles no doubt cannibalize each other’s sales, and don’t add any value to the overall lineup.

Having both the Fusion and Taurus almost seems redundant as well, even though the Taurus is a bit larger. Rather than have two decent family sedan offerings, why not pull together and have one outstanding vehicle?

Ford needs to get it’s act together, and fast. Reducing vehicles and focusing on a streamlined lineup will help keep their R&D and advertising dollars down, which is necessary to get them back on the path to profitability.

Published on November 3, 2007 in Ford

Previous post:

Next post: