Ford renames half their models

Well, we already knew that Ford was renaming the “reborn” Five Hundred as the Taurus. Now, they’ve announced that they’re taking things a step further.  The Mercury Montego will become the Mercury Sable for 2008.  That one goes hand in hand with the Taurus announcement, except for the fact that the Sable was never a good name or a popular vehicle.  Anyway. 

The other part is the renaming of the Ford Freestyle.  Meet the new Taurus X.  Stupidest name ever… the Freestyle already suffers from station-wagon itis.  Ford didn’t need to go and ruin it’s name by calling it the friggin Taurus X.  What does that really mean, anyway?

Published on February 8, 2007 in Ford

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