Ferrari offering free maintenance for seven years

Ferraris cost a fortune, and that’s no secret. But even would-be buyers are often scared off by the legendarily high maintenance costs of these fine Italian automobiles. To help motivate sales, Ferrari is now offering free maintenance every 12,500 miles for the first seven years of ownership on the 2012 California, 458 Italia, and FF.

Piling on incentives is usually what an automaker does to spur sales when they’re down, but that’s not the case here. Ferrari just posted record earnings for the previous six months, on sales of 939 cars. Sure, that doesn’t sound like a lot.. but we’re talking about quarter-million dollar plus vehicles here.

So if you’ve been sitting on that three hundred grand, nervous about dropping $1,000 at a high priest / mechanic for an oil change, fret not. Head on down to your local Ferrari dealer and pick out your new ride.

Published on August 8, 2011 in Ferrari

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