Chrysler Town & Country Going Away

2011 Chrysler Town & Country

The words of Chrysler’s CEO, Sergio Marchionne:

Because the Dodge Grand Caravan and the Chrysler Town & Country are so similar, “we’re creating confusion in the dealer network,” Marchionne said.  And since Chrysler showrooms include all four of its brands, consumers are being asked to choose between two minivans that are structurally the same, “so you need to make a brand choice at that point in time,” he said.

It’s clear that one of the minivan twins is toast. Considering the Dodge Caravan outsells the Chrysler Town & Country by a large margin, there’s really no mystery here.

Source.

Published on January 12, 2011 in Chrysler

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