Chrysler aims to be quality leader by 2012


I couldn’t make this up. Chrysler Group LLC has a stated goal of being a “quality leader” by the end of 2012. That’s just barely three years away folks. I hate to break it to you Chrysler, but a company doesn’t go from “utter crap” to “best of the best” in 3 years, no matter how bad they really, really want it.

Before Chrysler can become a “quality leader”, they must improve their product to “crap”, and then perhaps to “mediocre”, and eventually, maybe, hit “good”. Leader? We’re a long way away, guys.

I know that Fiat has a lot of new, exciting things in store for Chrysler, including product redesigns. But 3 years is simply too short a time to make such a quantum leap in quality, and the whole world knows it. Someone just forgot to tell Chrysler’s management.


Published on November 19, 2009 in Chrysler

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