Mercury

Why Ford Shut Mercury Down

Just like I mentioned a few days ago, Ford has announced the closure of the Mercury brand.  Production of the four remaining Mercury models will end by the fourth quarter of 2010.  With this announcement came notice that Ford will renew focus on it’s core brands – Ford and Lincoln.  Particularly, Ford plans to expand [...]

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Mercury could be shut down

Mercury has been a failed brand for as long as I can remember.  Every Mercury model is a badge-engineered Ford.  The only changes are light sheetmetal differences, and sometimes slightly different packages and pricing.  There is no longer any illusion of a premium brand – Mercury only exists to help give Lincoln dealerships additional sales [...]

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Mercury Sable Bites the Dust

After going from the Sable, to the Mercury Montego, and back to the Sable, with all the costs and trouble involved, Ford is finally going to axe the Sable once and for all.  The official announcement is reportedly going to come this Thursday.  Ford recently re-made the 2010 Taurus ( and if looks are any [...]

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2009 Mercury Milan Spy Shots

Even though Mercury is likely headed towards the same fate as Oldsmobile a few years ago, there will be a 2009 Milan. Click on the picture to your left to see the full-size shots. So what’s the big deal? Well, it’s just an update / refresh, so nothing much to get excited about. The grille [...]

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2009 Mercury Milan Spy Shots

Some savvy spy photographers managed to get a couple shots of the 2009 Milan, which you see to your left.  ( Click the picture for the rest of the set ).  Updates aren’t expected to be major, since it’s more of a mid-cycle update than a redesign.  Ford is slated to introduce the hybrid powertrain [...]

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2007 Mercury Milan Review

The 2007 Mercury Milan is proof that Ford can built a good car when it wants to.  For now, we’ll ignore the fact that Mazda designed the platform that the Milan rides on.  The question some are asking is whether the Milan is just a Fusion in Mercury clothing?  Well, yes.  And that’s not such a [...]

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Ford Mondeo Hatchback

The Hollywood Extra has pics of the new Ford Mondeo Hatchback – and some thoughts on what Ford should do with it – ‘ The Mondeo could be sold at a competitive price in the US if Ford really wants to. But they don’t. I don’t think they could sell it for $18 000, but [...]

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