Carseek Re-Launches

CarSeek recently redesigned, revamped, and re-launched their website. I’m a big fan of re-launches myself – when I re-launched HoustonCars.org as a car blog, the results were amazing. So I’m a big fan of refreshing and re-launching a site – if done properly, the results can just be incredible. Readers will come streaming in and find exactly what they’re looking for – the ultimate goal.

What is CarSeek all about?

Let’s start with the sections. Right on the main page, there are 5 main sections – News, Price Quote, Reviews, Articles, and Finance. The Auto News section covers any automotive industry related news. Everything from laws the affect the auto industry, to manufacturer profit reports, to auto shows can be found here.

Articles

The Articles section is an editorial-type area. This section I can really get on board with, because it has things like how to save money on gas, cost/benefit analysis for hybrids, and tips on how to buy used cars. These are real things that car shoppers need to know, and things that can help them make good buying decisions.

Reviews

Car Reviews is right up my alley – after all, reviews are what I do best! The sheer volume of reviews at CarSeek is impressive. Each and every 2007 model has a review, and 2008 model reviews are being added daily. The newest reviews appear first, but you can list reviews by the manufacturer as well.

Price Quotes

This section is easy to navigate, unlike many other sites that offer a similar feature. Simply select the make & model, and press the “Get Free Quote” button. On the next screen you can select the trim level of your choice from a drop-down box, and then put in your basic information. This information is then transmitted directly to your local dealers. You get several competitive price quotes – at no cost to you, and with no obligation to buy.

Finance

The Finance section gives some tips on how to best finance a loan, and fit that loan into your budget. If you want to apply for financing, simply click on the “Apply for Loan” button and you’ll be taken to the secure credit application. Fill in all the requested information and press Send – you’re done. You’ll be contacted by the lenders soon.

Overall Look and Feel

CarSeek has a very clean design, which is easy on the eyes. Web design is not something that everyone can do – and it looks like CarSeek hired a professional to handle this for them – good call. The navigation is very simple and straightforward, and getting lost on the site is impossible. The site loads very quickly and without any errors, just like you’d expect. In fact, the site reminds of me Edmunds in many ways, with the major exception that Edmunds loads significantly more slower, and times out quite a bit.

The advertising is kept at a very reasonable level, which impresses me. It’s very easy to get carried away and go overboard with different kinds of advertising, and Carseek resisted the temptation.

Final Thoughts

There is no one perfect car site on the internet – and I think that’s a great thing. Diversity keeps everyone on their toes, and helps each site continue to improve the user experience. CarSeek has done an impressive job with their re-launch, and I think they have a very bright future. They have brought together a ton of excellent information into one place, and organized it very well. The simple navigation is such a huge advantage that I can’t stop talking about it.

So many sites on the internet just don’t “get” simple navigation. Their sites are confusing, and it’s easy to get lost, and give up. CarSeek doesn’t have that problem – the information you want is rarely more than 1 or 2 clicks away, no matter where on the site you are. At the end of the day, CarSeek helps you find what you’re looking for, quickly and easily. In this world of busy days and little spare time, that’s exactly what we all need.

Published on July 30, 2007 in Reviews

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