The sales numbers for April 2010 are out, and they’re pretty positive across the board. Hell, even Chrysler managed a sales increase. Yes, you read that correctly. No, I didn’t mean Toyota. I meant Chrysler. You know, those cats that make the Sebring. They had a sales increase. Really.
April’s top dogs:
- Chrysler: Up 61%
- Dodge: Up 61%
- Subaru: Up 48%
- Infiniti: Up 46%
- Volkswagen: Up 42%
April’s Biggest Losers:
- Smart: Down 49%
- Jaguar: Down 30%
- Suzuki: Down 23%
- Ram: Down 22%
Did I mention that both the Chrysler and Dodge brands posted a huge sales increase? Granted, April 09 was horrific, and April 2010 was a very good month all the way around, but still. These brands haven’t posted increases in…. well… a really long time. I can’t exactly tell you why the month turned out so well for them, but it did.
On the losers side, I didn’t include GM’s brands that are being phased out – they’re all in the 90-99% down range, but didn’t seem relevent. Smart is a failed brand by any measure. It’s only a matter of time before Mercedes stops selling the brand here. There simply isn’t any real benefit in buying a Smart car, beyond being able to park anywhere. They’re too expensive, drive poorly, and don’t even get that great of gas mileage.
