2014 Mazda6

The age old question is back – is it the 2014 Mazda 6 or the 2014 Mazda Mazda6? Who comes up with these names?

Anyway.

This is the new 2014 Whatever. Mazda is making a big ruckus about it, which is to be expected. They can use another hit, after all, with their financial difficulties. On that note, the new Mazda 6 will be built in Japan instead of Detroit. This is odd, given that all other Japanese manufacturers are moving toward building more of their vehicles here in the US due to exchange rate issues. It’s odd to see Mazda buck the trend, especially given their financial issues.

So, what’s the big deal about the 2014 Mazda 6? I’m not really sure. It’s nice enough looking. It’s not offensive, and it’s not super boring. But there are some really, really good cars to choose from in the midsize family sedan market. The 2013 Fusion is gorgeous. The 2013 Altima is bold. The Sonata is no joke. Building an all-new car that’s just “nice enough” isn’t really going to help Mazda much.

To make things even a bit stranger, there’s this quote from AutoExpress:

A four-wheel-drive model is also likely to be introduced, although it’s not certain that would come to Britain.

There’s apparently talk of a higher performance version of the Mazda 6, along with an all-wheel-drive version. Mazda doesn’t need more niche vehicles, or more niche trims. Mazda needs a home run in a volume segment. The 2014 Mazda6 is not that car.

Published on August 29, 2012 in Mazda

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