2011 Grand Cherokee to start at $30,995

2011 Jeep Grand Cherokee

The all-new and crucial-for-Chrysler 2011 Jeep Grand Cherokee has an official price tag – it starts at $30,995. That will get you a Laredo 4×2 model, and it includes destination. If you need to have 4×4, you’ll have to pony up an extra two grand. Under the hood is the also-crucial Pentastar V6 engine. This engine is going to be under the hood of nearly every new Chrysler model. It’s a 290 HP 3.6 liter mill, that reportedly will get 23 MPG highway in the Grand Cherokee. Buyers who want V8 power, in the form of a 360 HP Hemi will have to, of course, pay extra.

If the Laredo isn’t quite fancy enough for you, no problem. There’s a Limited trim, which adds heated leather seats with memory settings, HID’s, dual-panel moonroof, rearview camera, a fancy sound system, 18″ alloys, and Navigation. You only have to pony up an extra $6.5k-$7k (!). That puts the 4×2 Limited at $37,495, with the 4×4 coming in at $39,995. Four wheel drive buyers also get the Quadra-Trac 4×4 system with the Limited trim.

Still not fancy enough? Fine. Check out the Overland edition. With this model you get Quadra-Lift air suspension, Nappa leather seats, leather wrapped memory steering wheel with power tilt, wood trim, power liftgate, and massive 20″ alloys. The cost? A whopping $39495 for a 4×2, or $42995 for the 4×4.

2011 Grand Cherokee Gallery

Where do I start? It looks fantastic – probably the best looking vehicle in it’s class. Modern, while still obviously a Jeep, with classic Jeep design cues. The belt line is a little high, but that’s becoming the norm these days, so it’s hard to fault Jeep.

Pricing is a whole ‘nother beast. I’m not a fan of the $31k starting price. I don’t think Chrysler / Jeep has done a good enough job with their vehicles over the last few decades to justify such a rich base price. Yes, I’m sure this time it’s different. Yes, I’m sure this will be more reliable than past Jeeps. Yes, blah blah blah. The perception is that Chrysler products are unreliable. That will not change overnight. Unless Chrysler is just slapping a huge MSRP on these things to make way for huge rebates…. in which case it at least kinda makes sense.

The really disturbing part is $42,995 for the Overland 4×4. Forty three thousand dollars for a V6 powered Jeep? I pay over forty large, and you want *more* money for a V8? You gotta be kidding me. I don’t care if it’s baby seal leather, that’s crazy money.

Will it be successful?

Much too soon to tell. The midsize SUV market has been in a funk for awhile. Fresh product can’t hurt, but it won’t turn the segment around overnight. If marketed well, and if early quality / reliability reports are good, then the 2011 Grand Cherokee has a chance of doing well. It’s by no means a slam dunk. What are your thoughts on Chrysler’s latest and greatest?

Published on May 12, 2010 in Jeep

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