2010 Toyota 4Runner Officially Debuts

On one side of Toyota is the ultra-green, tree saving, hippy-beloved Prius. The Camry Hybrid and Yaris also play in this area of eco-friendly, green mobiles. The other side of Toyota gives the finger to the environment. The all-new, bigger, longer, wider 2010 4Runner is a big part of this side of Toyota. Unlike the Ford Explorer, which will sit on a unibody platform upon it’s next redesign, the 2010 4Runner is a traditional body-on-frame, no-nonsense SUV. It’s made to go offroad, and the new look screams it.

Perhaps Toyota took too many cues from the comically tough-looking FJ Cruiser. The new 4Runner looks excessive – the fender bulges are positively outrageous. But, if you’re looking for a big, square-jawed, go-anywhere midsize SUV, Toyota has you covered.

2010 4Runner Specs

  • 270 HP 4.0 liter V6 engine ( 17 MPG city / 23 MPG highway )
  • Available 157 HP 2.7 liter 4 cylinder engine ( 18 MPG city / 23 MPG highway )
  • Available full-time 4×4 system with locking center differential

If you’re buying a 4Runner, the only choice that makes sense is the V6 4×4. That’s for hardcore offroaders, of course. Folks who never go offroad have tons of choices that fit their needs better. The presence of a 4 cylinder option for 2010 baffles me – it’s not as if it gets great gas mileage. One extra MPG in the city is not worth taking a 113 HP hit. Go V6 or go home.

The market for midsize body on frame SUV’s isn’t what it was 5 years ago. Not even close. But Toyota’s betting that they can find enough buyers to make the new 4Runner a hit.

Published on September 28, 2009 in Toyota

Previous post:

Next post: