2010 Dodge Nitro Detonator

Dodge has finally figured out their problem.  I know what some of you may be thinking – and the answer is no, they aren’t suddenly going to build high quality cars that people want to buy. Instead, they have, in all their wisdom, decided to – get this- change the trim level names on nearly all their vehicles.


What, no applause?

Gone are the silly, boring trim level designations like SE and SXT.  Instead, here are a sampling of what’s available:

Journey Express, Hero, Heat, Crew, and Uptown.

Nitro Heat, Detonator, Shock

Caliber Express, Mainstreet, Heat, Uptown, Rush

Avenger Express, Heat

I’m sure you’ll understand when I say Whiskey Tango Foxtrot.  Will there suddenly be a rush of buyers running toward Dodge showrooms to pick up a Caliber Uptown? Surely it was the awful trim level names that was holding everyone back previously.

For some reason, Dodge left alone the Challenger and Grand Caravan – they still have the regular SE / SXT / RT / etc trims. No word on the Charger, but I ask simply, does anyone actually care?

Published on January 8, 2010 in Dodge

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