Granted, the name is still up in the air – Suzuki hasn’t made the formal announcement yet. Equator is the rumored favorite though, for Suzuki’s all-new midsize pickup truck. Wait a minute though, doesn’t the 09 Equator look awfully familiar? Where have we seen that truck before… Doesn’t it looks like the been-around-since-2005 Nissan Frontier?
If you were thinking the same thing, then Kudos. Suzuki’s “all-new” truck is simply a rebadged Nissan Frontier. Frontier sales have been in the toilet lately, so Nissan had manufacturing capacity to spare. Suzuki has, well, no product to sell, so it’s a match made in heaven. Except for the fact that rebadged vehicles are completely pointless in every way. Will more people buy the Frontier now that it has a Suzuki badge on it? Not likely.
If you’re dying in anticipation of the final name, Chicago’s auto show has the answers. Stay tuned until next week.
