2009 Suzuki Equator

2009 Suzuki Equator Granted, the name is still up in the air – Suzuki hasn’t made the formal announcement yet.  Equator is the rumored favorite though, for Suzuki’s all-new midsize pickup truck.  Wait a minute though, doesn’t the 09 Equator look awfully familiar?  Where have we seen that truck before… Doesn’t it looks like the been-around-since-2005 Nissan Frontier? 

If you were thinking the same thing, then Kudos.  Suzuki’s “all-new” truck is simply a rebadged Nissan Frontier.  Frontier sales have been in the toilet lately, so Nissan had manufacturing capacity to spare.  Suzuki has, well, no product to sell, so it’s a match made in heaven.  Except for the fact that rebadged vehicles are completely pointless in every way.  Will more people buy the Frontier now that it has a Suzuki badge on it?  Not likely. 

If you’re dying in anticipation of the final name, Chicago’s auto show has the answers.  Stay tuned until next week.

Published on January 30, 2008 in Misc

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