Maserati may be a much higher volume brand than Ferrari, but they don’t want their cars in every driveway. To maintain some semblance of exclusivity, Maserati plans to cap yearly sales as 75,000 vehicles. That still gives them plenty of room to grow – they are still under 50k per year.
Cars.com asks an important question:
Who buys an SUV from a mainstream brand with a luxury window sticker?
If even one person thinks a Suburban at $73k is a good deal, that’s one person too many.
If you, like many Americans, are dying to buy a giant, $45-55k pickup truck and go off-roading, then you just got another option. The Ram 2500 Power Wagon sports a 410 HP HEMI V8 along with all sorts of fancy off-road gear. Here’s what Reid Bigland, CEO of Ram has to say:
The 2014 Ram Power Wagon fills a need for those who travel into extreme terrain for rescue or recreation.
Sure. Or, it will swill fuel and look pretty in the parking lot of your office job. Whichever.
But you already knew that. You knew that the moment Honda showed off the new Insight. It was ugly like a Prius, but didn’t get nearly as good gas mileage. Finally, Honda realized what you knew all along.
The introduction of the super cheap and super thrifty Prius C surely didn’t help the Insight’s cause. Customers have always known what was up – that’s why Honda dealers have over an eight month supply of Insights languishing on their lots. Honda sold fewer than 5,000 Insights for the entire year in 2013.